We Make Magazines helped this Devon SME to build their brand with website, brochure and logo design.It was under the guise of K&G Enterprises, the company's original name, that Managing Director Keith Ball first approached We Make Magazines. "We have a fantastic product that has been really well received," explains Keith. "We had developed the company relying on word-of-mouth but we wanted to expand it further."
Keith had a budget of £2,500 to promote his company through a new website. However, it soon became apparent that probably the company needed more than just a website as Keith explains: "After talking with Jeff Cooper, Managing Director of We Make Magazines, we realised that while this was a healthy budget for producing a website, we might be better spreading the money across a wider marketing campaign that used other media. The sum of £2,500 suddenly had to be used very creatively!"
Keith is an engineer with more than 40 years' experience working with wrought-iron and steel fabrications. His company provides a bespoke design and installation service for private commissions, or through an architect. He makes high-quality glass and stainless steel balustrades for interior and exterior projects, such as staircases, balconies and decking. It is a family-run company covering the South West of England. Whether working directly with the customer, or with an architect, the focus is on quality, as Keith is a master craftsman. Bay Balustrades prides itself on a friendly approach and quality workmanship.
During the first meeting it was decided the company name K&G Enterprises did not effectively convey the ambitions of the business. After a brainstorm between Jeff, Keith and his wife and business partner, Glenda (the 'G' in K&G), Bay Balustrades was agreed. "Until Jeff mentioned it, we hadn't even considered that our existing name may not be working for us!" says Keith.
Jeff Cooper designed a new logo. The sweeping curves of its design represent the sleek lines of stainless steel and the bay in which the company is based. Jeff Cooper also designed business cards and letterheads. "Jeff showed us different examples of paper and finishes for our stationery and the various price implications at a very early stage," explains Keith. "I make a lot of on-site visits and the impression that I give with my business card is very important. Following Jeff's advice, I realise how important it is to invest in business cards." The design of the business card is actually very simple but, combined with a good quality paper and a matt laminate, it portrays the company in a professional manner.
A printed brochure was also produced. A professional photographer was hired to take shots of a recently completed commission, a new-build residential property on the outskirts of Torquay in Devon. We Make Magazines wrote the copy. "I do ramble on!" says Keith. "We Make Magazines wrote a clear, concise description of what we do. Their expertise with words really does make all the difference." The brochure was printed with a matt laminate to match the business cards; a gloss varnish to the pictures completed the job.
"We are very pleased with the results," says Keith. "Jeff made our budget of £2,500 go a long way. Within the first month of the website going live I had received £40,000 worth of enquiries – I would say that is money very well spent!"